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Short term Measures

  • Institutional building of PHDEB
  • Strengthen data collection & documentation nationally & internationally
  • Design & introduce export quality standards & incentive schemes
  • Development & initiating marketing campaign
  • Initiate the establishment of Cold Chain infrastructure
  • Interaction with public/private sector institutions i.e. PR, PIA, Transporters, Paper packaging etc.
  • Coordination with Donors agencies for PHDEB capacity building
  • Initiate training/HR development & awareness program
  • Improve access to farm input credit, project financing & export credit

Medium Term Measures

  • Ensure quality standards leading to Brandname & Certification:
    • Packaging
    • Grading & Processing
    • Storage & Transportation
  • Identify location/function of accredited quality assurances lab facilities in private/public sectors
  • Marketing Extension Services
    • Grow for Exports
    • Improve Yields/Quality
    • Orchard Management (SPS)
    • Market Information Dissemination
  • Promote & grow organic products (Green Farming)
  • Identify export potential of non-traditional horticulture products
  • Strengthen Cooperative/Group activities

Long Term Measures

  • Strengthen R&D facilities & develop networking
  • Establish accredited quality assurance labs
  • Establish Pakistan’s image as a premium quality supplier of horticulture products, “Branding”
  • Development of infra-structure projects such as pilot projects, JV arrangements, Common Facility Centres

 

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PARAS FOODS (PVT) LTD.
A joint venture of PHDEC and Pakistan Atomic Energy Commission.
HOTI FRESH PROCESSING (PVT) LTD.
 

Pak-Indonessia Preferential Trade Agreement

 

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