At the macro level PHDEB’s mandate
is to ensure that the rules, regulations and procedures
governing the exports of horticulture are simplified
to be conducive to exports. The exporters, processors,
growers and transporters will provide the feed back
for regulatory changes. However, amendments will only
be made if they conform to the broad objective of the
Board i.e. improving the economic well being of all
(or some) links in the value chain without producing
any socially undesirable affect.
Board will design and implement quality
standards in terms of variety, size, color, appearance
and taste of the produce and will define specifications
for packaging and labeling. Based on these standards,
the Board will assign a grade to each export consignment,
as it will be mandatory for all the exporters to go
through the process of grading and obtain quality certification.
Substandard produce will not be allowed to leave the
ports under any circumstances. This practice will bring
many advantages including:
- Private sector will make investment in grading and
- Uniform quality in exports such that the importers
are sure of the quality they are going to get.
- Better price realization by exporters.
- A better price to exporter will result in a better
price offer to the grower for his produce. It will
also encourage the growers to grow internationally
acceptable varieties and to work efficiently such
that the exporters are willing to buy their product.