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Enabling Environment

At the macro level PHDEB’s mandate is to ensure that the rules, regulations and procedures governing the exports of horticulture are simplified to be conducive to exports. The exporters, processors, growers and transporters will provide the feed back for regulatory changes. However, amendments will only be made if they conform to the broad objective of the Board i.e. improving the economic well being of all (or some) links in the value chain without producing any socially undesirable affect.

Quality

Board will design and implement quality standards in terms of variety, size, color, appearance and taste of the produce and will define specifications for packaging and labeling. Based on these standards, the Board will assign a grade to each export consignment, as it will be mandatory for all the exporters to go through the process of grading and obtain quality certification. Substandard produce will not be allowed to leave the ports under any circumstances. This practice will bring many advantages including:

  • Private sector will make investment in grading and processing plants.
  • Uniform quality in exports such that the importers are sure of the quality they are going to get.
  • Better price realization by exporters.
  • A better price to exporter will result in a better price offer to the grower for his produce. It will also encourage the growers to grow internationally acceptable varieties and to work efficiently such that the exporters are willing to buy their product.

 

 

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PARAS FOODS (PVT) LTD.
A joint venture of PHDEC and Pakistan Atomic Energy Commission.
HOTI FRESH PROCESSING (PVT) LTD.
 

Pak-Indonessia Preferential Trade Agreement

 

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