Horticulture Development and Export Company (incorporated under section 42 of Companies Ordinance 1984) is working under Ministry of Commerce, Government of Pakistan. PHDEC have been created
due to the enormous potential of Pakistan’s horticulture
products in the global market. In the absence of a single
ministry or institution responsible for development at all
levels of the horticulture value chain it was considered important
to set-up PHDEC to uplift this sector, especially in light
of the impact of globalization and WTO regime.
envisions the vitalization of a dynamic and market driven
horticulture sector, which is resilient, sustainable and responsive
to meet the challenges of globalization.
all mandate of PHDEC is to promote, regulate, co-ordinate
and enhance the export of horticulture products for the economic
well being of all the stake holders in the horticulture value
chain. PHDEC's main thrust is to introduce Pakistan to the
high-end international markets through strategic initiatives
efforts along with integrated interventions and facilitation
in all the sub-sectors of the value chain.
objective of PHDEC is to address and resolve problems and
issues of the Pakistan horticulture sector through long term
and timely interventions aimed at improving quality at key
areas of the horticulture value chain, ultimately leading
to a substantial increase in exports from Pakistan. Some of
the main areas of intervention include: