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Verdefresco: Italian fresh-cut fruit to expand on the European market

Verdefresco is a firm located in the Italian region of Campania, which is specialized in the production of fresh-cut fruit for vending machines. These products are sold under the Beautysun brand. Now the company is looking at expanding its share on the European market.

Michele Gallo, Verdefresco manager, explains: `We have started our activity ten years ago and we specialized in the fresh-cut sector as one of the most interesting in terms of added value. We have just enriched our supply with fresh-cut apples in small packs, which are destined to the vending machine channel.`

`Our entire processing system is HACCP certified and accurate controls are applied at every stage, in order to guarantee food safety. The main feature of our fresh-cut products is just the absence of any kind of conservants.`

On the Swiss and German markets, Verdefresco has exported already some of its fresh-cut products, amongst which cut coconuts, grapes, cutted pears and ananas, carrot and celeriac snacks. `Now we are strong investing in products traceability, in order to respond higher commercial standards.`

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