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PHDEB Delegation in Fruit Logistica

Pakistan Horticulture Development & Export Board has arranged a four member delegation from Pakistan to participate in the Fruit Logistica being held at Berlin Germany from 07 to 09 February, 2008.

Chairman of PHDEB Mr. Saadat Eijaz Qureshi alongwith CEO, Mr. Shamoon Sadiq is leading this delegation of prominent horticulture growers, processors and exporters to make their appearance in the Fruit Logistica exhibition.

Participation of Pakistani exporters in this event with Kinnow Mandarin samples will exhibit the handpicked specialty produce available in Pakistan and will create the requisite link of the European market with the bountifully blessed Pakistan.

One of the main attractions of FRUIT LOGISTICA is that it is a compact, highly effective show focusing on specific target groups. In particular, it offers developing countries exhibitors marketing `exotic` produce as well as newcomers from Central and Eastern Europe an excellent venue for presenting their products to an international trade public and establishing new business contacts.

Identical with exhibitor target groups - this show has the nature of an exchange market where trade visitors have the opportunity to approach exhibitors with their services and products. Target groups include growers, fresh produce importers and exporters, wholesale markets, wholesale and retail outlets, packing, shipping and disposal companies, institutions, associations.

Trade forums covering current topics related to fruit and vegetable marketing provide an ideal opportunity to exchange experience.

Fruit Logistica is today without doubt the number 1 event in international fresh produce business. No other fair in world bring so many leading representatives from so many different sectors of the trade in one place and one time.

The quality of visitors can be expressed by the fact that 87% of trade visitors have a decisive or atleast advisory role in purchase decisions, and 77% hold a leading management position in their companies.

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