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Plan underway to promote flower export

ISLAMABAD: Flora model farms are being established in various cities of the country with the support of PHDEB on around 1000 acres land to promote export oriented flowers industry aimed at earning millions of dollars per annum by increasing export to UAE, Saudi Arabia and European Union beside others.

Talking about projects being launched to promote floriculture, Federal Commerce Minister, Makhdoom Amin Fahim said that Pakistan Horticulture Development Export Board (PHDEB) had already been established to achieve targets regarding promotion of flower industry by launching pilot projects in various cities of the country.

The area under floriculture cultivation is estimated to be around 1,000 acres as per earmarked by the Pakistan Horticulture Development Export board, the Minister said. Pakistan has export potential in the global markets like UAE, Saudi Arabia and Russian Federation and European Union. In Pakistan majority of flowers are produced in winter while Europe yields low production in the same season due to snow. While most of religious and traditional occasions are held in this period. This is an excellent opportunity for Pakistan to promote floriculture sector to fulfill the demand of European markets. Giving details about it, he said that the PHDEB under the umbrella of Ministry of Commerce had initiated a number of steps to develop floriculture sector in the country. According to steps taken by the PHDEB to develop floriculture, the Board has submitted a project `establishment of floriculture common facility farm` to the planning commission for funding as model farm of 32 hectors includes green houses and pack houses, that project will be export oriented as role model for floriculture.

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