The threat of a swine flu outbreak has the potential to impact numerous areas of the domestic and international equity markets: pharmaceutical companies could get a big boost, or see their efforts to develop vaccines go largely unrewarded.
Tourism-intensive sectors and countries could see their revenues plummet, or could go get away unscathed. But concerns about swine flu are impacting the prices of several other assets, including one you might not expect: orange juice.
The Orange Juice market has struggled in recent years, but this flu season anxious consumers have been guzzling orange juice in an effort to ward off the disease that is already widespread in nearly every state. Combined with a shrinking orange crop in Florida, increased demand related to H1N1 has sent juice prices soaring in recent months. Since September, the November frozen, concentrated orange juice contract on the ICE has increased more than 20%, according to the Wall Street Journal.