ISLAMABAD (February 15, 2011) : The University of Agriculture, Faisalabad is celebrating 2011 as its Golden Jubilee year. A series of events will be held throughout the year and as part of that one week (February 14-19, 2011) has been reserved for horticultural programs. The programme included a seminar on 50 years of horticulture in Pakistan, which held at the Institute of Horticultural Sciences, UAF on 14 February, 2011.
Zia ur Rehman, Manager Supply Chain represented Chief Executive Officer (CEO), Pakistan Horticulture Development and Export Company (PHDEC) in the seminar. The seminar was inaugurated by Professor Dr Iqrar Ahmed Khan, Vice Chancellor, UAF. Stakeholders of the horticulture sector from across the Pakistan and Azad Jammu and Kashmir (AJ&K) participated in the seminar. In his inaugural address, the Vice-Chancellor of the University highlighted that horticultural industry was progressing at fast pace world-wide.
He said the fate of the horticulture industry in various parts of the world is interconnected. Similarly, it is dependent upon the dynamics of the trade in horticultural products within the region and in the interacting adjacent regions.
`Trade dynamics are the result of interactions among various driving forces such as consumer behaviour, intensity and effectiveness, product promotion, product supply, quality and price, as well as the productivity and efficiency of each segment of the overall supply chain of various products,` he added.
The inaugural session was followed by technical session. Among the presenters were ; Dr Shahid Niaz, Dr Saeed Ahmad, Dr Akhlaq Hussain Shah, Dr Nadeem Akhtar Abbassi, Dr Abdul Hameed, Haq Nawaz and Ziaur Rehman, who all presented their respective organisation`s work. PHDEC delegate presented the status of horticultural exports in Pakistan, prospects in the future and increased role of PHDEC in the development of this sector. Haq Nawaz, Director General (Agriculture), AJK requested PHDEC to collaborate with the AJK government to work for its horticulture sector development.
The technical session was mentored by Dr Daud Ahmad Khan, Dr Chaudhry Muhammad Sadiq, Dr Altaf Hussain and Dr Babar Ehsan Bajwa; who gave their inputs over the presentations during the concluding session. The experts` panel suggested PHDEC to explore the openings and opportunities in the regional markets, side by side with entering into new high end markets, for increased export volumes.