LAHORE: Pakistan Horticulture Development and Export Company (PHDEC) and Department of the Plant Protection (DPP), Ministry of National Food Security and Research on Tuesday signed a Memorandum of Understanding (MoU) for achieving the common objective of getting access for Pakistani mangoes to the prime Australian market.
PHDEC CEO Bashir Hussein and DPP Director General Ikhlaq Rana inked the document on behalf of their respective organisations. PHDEC Senior Manager Marketing Nudrat Hussain Khan, PHDEC Razzak Ahmad Malkana and DPP Deputy Director Quarantine Muhammad Tariq Khan and others were present on this occasion.
Explaining the salient features of the MoU, PHDEC CEO Bashir Hussain said that both the Company and DPP would jointly identify the mango orchards which would be acceptable for Australia besides training the managers and labour on these farms about Good Agricultural Practices (GAP) and Standard Operating Procedures (SOPs) required for exporting mangoes to Australian market. He said that both these organisations would prepare these SOPs for the farmers, processors and other stakeholders to meet the objective.
He said that DPP would also register these identified orchards, register the Irradiation and Hot Water Treatment (HWT) plant and conduct sanitary and phytosanitary inspections of the consignments. He said that all the quality concerns of importing parties from Australia would be taken care by the DPP under this MoU.
Bashir Hussain stated PHDEC is constantly striving for exporting the Pakistani mangoes to prime markets like US, Australia or Baltic states to fetch maximum price. He said that Pakistani mangoes are liked world over for aroma, colour and taste and Pakistan rank 6th in the world with annual production of 1.8 million tons of mangoes.
He said that they were expecting to send around 3,000 to 3,500 tons of mangoes to Australia. However, he explained that it is not quantity that matters in case of mango exports to Australia but exporting mangoes to that country is in itself a matter of pride. He said it is considered that mangoes exported from any country if accepted in Australia or South Africa could be exported to any country of the world.
PHDEC CEO said that they are also concentrating on that once meeting Australian standard mangoes not only should be exported to Australia but also to those countries where Australian mangoes are being exported. He said Australian mangoes are available in a season when there is no mango in Pakistan and Pakistani mangoes come in the season when there are no mangoes in Australia. So, by exporting we can ensure that Australian consumers have around the year availability of mangoes but also to export in off-season to other countries from Australia. He said that efforts are being made for the last two years to materialise the dream of exporting to Australia and hopefully promotional consignment would be sent in the coming mango season.
WEDNESDAY 9 JANUARY 2012