KARACHI: Sea freighted mangoes could capture European and Chinese markets provided we improve production and post harvest
management practices to fetch high prices in these markets.
This was stated by Chairman, Board of Directors, Pakistan Horticulture Development & Export Company (PHDEC) at the workshop
on “sharing of experiences under AUSAUD funded ASLP mango value chain improvement project” held on Tuesday (Jan 22) at a
In future PHDEC would undertake finance promotional campaigns in Chinese markets, he said. During the workshop activities
which were undertaken by Australia-Pakistan Agriculture Sector Linkages Program (ASLP) project during past two years were
presented to the industry with the objective to benefit from the observations of the research team and market service.
Project Development Officer, ASLP, Sohail Ayyaz and Adnan Adeel presented the results of their Chinese markets research and
trial air consignments sent to China. General Manager, PHDEC, Razaq Ahmad Malkana shared the results of mango controlled
atmosphere, sea freighted consignments to the Netherlands and trial air consignments sent to the Chinese Peoples Republic,
which are very encouraging and offer a window for increasing our export provided we align our production and post harvest
management practices in compliant with the requirements of these markets. For China access to Shanghai and Guangzhou via
Hong Kong by sea and Urumqi through silk route could increase our mango export value to China manifold in near future.
Mahmood Nawaz Shah and Syed Zainul Abdain Shah shared their experiences with the participants on the sea freighted
consignment to the Netherlands.
They explained in detail procedures and protocols for preparing sea freighted consignments and results of the market
outturn research conducted by involving the importer, the super store and the consumers at the destination markets. They
mentioned that total air cargo space available during mango season for European destinations with all airlines was around
25,000 tons. Considering the taste and aroma of Pakistani mangoes it could easily be said that if we were to minimize
transportation costs, size of the market could be captured three folds. Comparison of cost of transportation via sea and
air comes to one to four respectively.
Prof. Dr Amanullah Malik, post-harvest research and training center, and Dr Muhammad Amin presented results of post-harvest
research conducted under ASLP project during the last two years. They shared the harvesting and storages protocols
resulting from their post harvest research for enhancing the shelf life of mangoes to capture international markets for
Pakistani mangoes by sea.
Ref: Business Recorder
Lahore, Friday 25 January 2013, 12 Rabi-ul-Awwal 1434